Donors less likely to give on smartphones — How fundraisers can combat 'mobile giving gap’

Donors are less likely to give to charity and also give less money when they’re engaging with their smartphones, according to a new report from Kristen Ferguson, marketing professor at Notre Dame's Mendoza College of Business.

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Illustrations of painted round yes and no signs with happy and sad faces and question marks above them.

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When consumers turn to a moral authority

Moral implications can have as much influence on purchasing decisions as financial returns, according to new research from Professor Amanda Sharkey.

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