JM Buzz Deep Dive: Moving Beyond Null Hypothesis Significance Testing
Marketing professor Christopher Bechler joined the hosts of the JM Buzz podcast for a discussion about a new Journal of Marketing study that advocates for a major transition in statistical analysis and reporting.
- Published
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Moral implications can have as much influence on purchasing decisions as financial returns, according to new research from Professor Amanda Sharkey.
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Management professor Mike Withers' comments about Warren Buffett's decision to step down was featured in hundreds of news outlets including Reuters and U.S. News.
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