Nearly 7,000 people threatened to cancel their newspaper subscriptions. Here’s what got them to stay.
According to a new study from marketing professor Vamsi Kanuri and his co-researcher, newspaper subscribers who receive a short-term price adjustment to quell the disappointment of a delivery failure are actually less likely to renew their subscription when the time comes — suggesting that newspapers might want to adjust their tactics for addressing customer complaints.
- Published
Related News & Stories
Analytics & Technology
Weathering Healthcare’s Perfect Storm
Research by Sarv Devaraj reveals how unpredictable patient volume and case complexity affect hospital operations and why each form of uncertainty demands a different management response.
Faculty Research
When consumers turn to a moral authority
Moral implications can have as much influence on purchasing decisions as financial returns, according to new research from Professor Amanda Sharkey.
Analytics & Technology
Reimagining Dementia Care
At the 2026 Shamrock Series, scholars from the Human-centered Analytics Lab demonstrated how in-person facilitators combined with social robots using generative AI can deliver personalized reminiscence therapy for memory care patients.