Research Roundup
Impactful research from 2024.
- Published
- Author
- Melissa Jackson
Related News & Stories
Faculty Research
When consumers turn to a moral authority
Moral implications can have as much influence on purchasing decisions as financial returns, according to new research from Professor Amanda Sharkey.

Faculty Research
From Research to Me-Search
Dean Shepherd’s research, shaped by personal experience and recognized with a global award, challenges conventional thinking.

Consumer Behavior
Beyond the Stars: Mendoza Researchers Automate Granular Customer Sentiment Analysis
Mendoza researchers built a framework and an AI model that reads customer reviews the way people actually write them — teasing out what's good, what's bad, and why — without expensive manual labeling.