The Changemaker Interview: Kristen Ferguson, University Of Notre Dame

Forbes interviewed assistant professor of marketing Kristen Ferguson on her study, "The Mobile Giving Gap: The Negative Impact of Smartphones on Donation Behavior.”

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Illustrations of painted round yes and no signs with happy and sad faces and question marks above them.

Faculty Research

When consumers turn to a moral authority

Moral implications can have as much influence on purchasing decisions as financial returns, according to new research from Professor Amanda Sharkey.

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