The History of Tailgating: From Ancient Greece to the Ivy League

"Tailgating is actually a very complex social, community-building exercise, not simply a wild party," according to research by marketing professor John Sherry Jr.

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Illustrations of painted round yes and no signs with happy and sad faces and question marks above them.

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When consumers turn to a moral authority

Moral implications can have as much influence on purchasing decisions as financial returns, according to new research from Professor Amanda Sharkey.

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