Understanding marketing research with Notre Dame’s Dr. Mitch Olsen
Marketing Professor Mitch Olsen was a guest on Apple podcast The Marketing Architects. Olsen and the hosts discuss whether the US is behind in marketing effectiveness and what the state of marketing effectiveness and research really looks like. This week, Elena, Angela, and Rob are joined by Dr. Mitch Olsen, marketing professor and director of undergraduate studies at the University of Notre Dame, to answer that very question.
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