Why letting customers keep their returns creates loyalty

Forbes examines research from the Mendoza College of Business that shows letting customers keep returns leads to positive brand perception.

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Weathering Healthcare’s Perfect Storm

Research by Sarv Devaraj reveals how unpredictable patient volume and case complexity affect hospital operations and why each form of uncertainty demands a different management response.

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When consumers turn to a moral authority

Moral implications can have as much influence on purchasing decisions as financial returns, according to new research from Professor Amanda Sharkey.

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