Why shoppers prefer chatbots for embarrassing purchases

A study by Jianna Jin and her co-authors shows that non-humanlike chatbots are preferred when consumers purchase embarrassing products.

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Illustrations of painted round yes and no signs with happy and sad faces and question marks above them.

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When consumers turn to a moral authority

Moral implications can have as much influence on purchasing decisions as financial returns, according to new research from Professor Amanda Sharkey.

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