Why do we pay in cash on some purchases?

CBS News covered marketing researcher Chris Bechler's findings that people tend to pay in cash when they buy something that's hard to justify.

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Illustrations of painted round yes and no signs with happy and sad faces and question marks above them.

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When consumers turn to a moral authority

Moral implications can have as much influence on purchasing decisions as financial returns, according to new research from Professor Amanda Sharkey.

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