Showing 10 of 24 articles
Vita
4 WAYS TO USE POWER ETHICALLY
Recent research reveals practical strategies for using power ethically, countering the idea that power inherently corrupts. Key tips include focusing on the responsibility that comes with authority, developing a strong moral identity, encouraging open dialogue among team members, and finding mentors to provide honest feedback. These insights aim to foster a healthier culture of leadership. For more resources on ethical leadership, visit the Notre Dame Deloitte Center for Ethical Leadership.
Family
A FEW WORDS ON WISDOM
Wisdom is a cherished quality across all major religious traditions, often viewed as the highest goal of human life. While intelligence and wisdom are distinct, wisdom often stems from life experiences, humility, and the deep understanding gained over time, particularly seen in the insights of grandparents. This reflection emphasizes the importance of seeking wisdom in everyday life as a means to cultivate a richer understanding of what truly matters.
Family
A TWIST FOR LIMEBIKE
A marketing class at Notre Dame partnered with the city of South Bend to introduce a new bike-share program featuring LimeBikes, which are dockless and available through a convenient smartphone app. The initiative, sparked by a conversation between assistant marketing professor Mitchell Olsen and South Bend Mayor Pete Buttigieg, allowed students to tackle real-world challenges, including the search for an economically sustainable system. This experience not only armed students with practical marketing skills but also aimed to leave a lasting impact on the community.
Family
CHICKEN & SPICE
George Felix, a 2002 Mendoza graduate, played a pivotal role in revitalizing Old Spice's brand identity as an assistant brand manager at Procter & Gamble. Tasked with making the 80-year-old brand appealing, Felix shifted the advertising strategy to target women who often buy body wash for men while overseeing the creation of the viral campaign "The Man Your Man Could Smell Like." His innovative approach not only brought Old Spice back into pop culture conversation but also significantly boosted sales and brand perception.
Family
CLASS NOTES
Recent updates from alumni highlight significant career advancements and accolades. Patrick Heenan and his wife have settled in Tennessee, while John Behrmann has retired from commercial banking after four decades. Notably, Cindy Parseghian received the 2017 Sorin Award for her service to the Notre Dame community, and Greg Geisler earned the 2017 Montgomery-Warschauer Award for his contribution to financial planning. Other notable achievements include John Latta's new role at Idaho First Bank and David Russo's appointment as CFO at Black Box Corporation.
Editor's Letter
Editor's Letter: MOVING WALLS
Change at Notre Dame is illustrated through the $400 million Crossroads Project, expanding Notre Dame Stadium and adding diverse new spaces while preserving key traditions like the iconic staircase to the field. The redesign of Mendoza Business magazine mirrors this concept, modernizing its look while maintaining its core mission of connecting the College community with engaging stories. Feedback from alumni, students, and faculty has driven this transformation, with a focus on highlighting personal narratives that resonate with readers.
Vita
FACULTY IN THE NEWS
Recent insights from Mendoza faculty cover a range of topics, from the financial benefits of health information exchanges to the complexities of social dynamics in tailgating. Experts discuss Amazon's expansion strategies, the implications of the Equifax data breach, and the struggles of students tackling challenging classes. The collection also touches on corporate ethics in the tech industry, enhancing interactions with difficult colleagues, and shifts in global trade dynamics. Each piece provides a unique perspective on current issues impacting business and society.
Vita
HEAVY LIES THE CROWN
revealed that many CEOs grapple with significant anxiety, despite their outward confidence. Professor Viva Bartkus and her colleagues explored how this anxiety influences their decision-making processes, finding that behind the facade of corporate leadership lies a diverse range of personalities and coping methods. The research underscores the pressures faced by top executives and offers important insights into the complexities of their roles.
Vita
HIGH FINANCE
Greg Kaniecki's experience on a high ropes course during a retreat for the inaugural Investment Management Leadership Program (IMLP) exemplifies the program's commitment to teaching leadership through hands-on challenges. Selected among 128 applicants, Kaniecki and his peers will benefit from mentoring, internships, and courses designed by the Notre Dame Institute for Global Investing (NDIGI) to enhance their finance education. NDIGI, established in 2015, continues to innovate with programs focused on ethical finance and increasing diversity in the industry, laying a strong foundation for the future leaders of finance.
Vita
HOW TO MAKE ENVIRONMENTALISM MACHO
New research indicates that the stereotype linking green living to femininity might be contributing to a gender gap in environmental concern and behavior. Mendoza Marketing Assistant Professor James Wilkie and his team conducted studies revealing that both men and women associate eco-friendly products with femininity, which may discourage male consumers from purchasing them. Wilkie suggests that by packaging these products in a way that appeals more to men, marketers could potentially reduce this gender bias and encourage greater participation in sustainable practices.