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Faculty in the Media
Marketing professor Vamsi K. Kanuri and co-researcher Michelle Andrews wrote an article for the American Marketing Association about their research into whether offering unhappy customers temporary discounts on service will retain that customer in the long run.
Analytics & Technology
Mike Chapple, professor of information technology analytics and operations, was interviewed about Facebook's $5B fine for breaching user's private data. As part of the agreement with the FTC, Facebook must make dramatic structural changes to protect user data, but according to Chapple, most of the changes will not be apparent to users. Chapple said, "The end result is that consumers are going to be hearing more about privacy from Facebook and be given more direct control over how their information is shared."
Faculty in the Media
Nonprofit professionals' magazine Associations Now wrote an article referencing a study by Marketing Professor Vamsi Kanuri which shows offering discounts to unhappy subscribers doesn't lead to customer retention.
Business Ethics
Management & Organization associate teaching professor Joseph Holt was interviewed in a USA Today article about PETA's protests to Chrysler over a dealership's sponsorship of the Iditarod race. Holt said, "I do believe it's reasonable for PETA to pressure the parent company. Members of the public often don't make the fine distinction the law makes between acts of the franchisee and acts of the franchisor."
Faculty in the Media
Private, independent firms are less likely to pollute and incur EPA penalties than public and private equity-owned firms, according to new research from finance professors Sophie Shive and Margaret Forster. The study offers preliminary research into how finance can help mitigate climate change and sheds light on the debate about which type of corporate structure is better for reducing the "tragedy of the commons."
Faculty Research
Finance professors Sophie Shive and Margaret Forster's new research examines how finance could help mitigate climate change and sheds light on the debate about which type of corporate structure is better for reducing the “tragedy of the commons.”
Faculty in the Media
Research on subscriber retention by Marketing's Vamsi Kanuri was used in an article for MediaPost. The research found newspaper subscribers who receive a temporary price cut for a failed delivery are less likely to renew their subscription later.
Consumer Behavior
According to a new study from marketing professor Vamsi Kanuri and his co-researcher, newspaper subscribers who receive a short-term price adjustment to quell the disappointment of a delivery failure are actually less likely to renew their subscription when the time comes — suggesting that newspapers might want to adjust their tactics for addressing customer complaints.