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Vita
New research indicates that the stereotype linking green living to femininity might be contributing to a gender gap in environmental concern and behavior. Mendoza Marketing Assistant Professor James Wilkie and his team conducted studies revealing that both men and women associate eco-friendly products with femininity, which may discourage male consumers from purchasing them. Wilkie suggests that by packaging these products in a way that appeals more to men, marketers could potentially reduce this gender bias and encourage greater participation in sustainable practices.
Vita
intersection of personal experiences and external factors," he notes. Dean Shepherd's work emphasizes the resilience of entrepreneurs, particularly in disaster situations, where local knowledge and immediate action play a crucial role in recovery efforts. His insights into the emotional complexities of entrepreneurial failure also shine a light on the importance of addressing grief and finding meaning, aiming to better equip both current and future entrepreneurs.
Vita
The Mendoza College welcomed eight new faculty members in August 2017, each bringing unique expertise and research interests. From supporting workers' wellbeing and exploring the psychology of ethical decision-making to examining marketing dynamics and equity options, the new professors enhance the college's commitment to education and innovation across a range of disciplines. Their varied backgrounds and interests promise to enrich student learning and contribute to the academic community.
Vita
Mendoza College of Business introduces its first business analytics (BAN) major, with 84 juniors enrolled, making it the third largest major at the college. This program prepares graduates for a growing job market in analytics, linking data-driven analysis with business applications. In addition to the undergraduate major, the college launched a dual MBA/MSBA program to further expand its analytics offerings. Other notable initiatives include a Greater China Collaboration Grant awarded to professor Pengjie Gao for research on investor biases, and an Ask More Ideas Challenge that encourages alumni to propose actionable solutions for reducing carbon footprints in the workplace.