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Analytics & Technology
“The reason these events attract much more notice is because of their impact,” cybersecurity expert Mike Chapple told CNN. “If a single company experiences an issue in their data center, it causes issues for that company’s products and services.”
Consumer Behavior
Research from Notre Dame shows refunding money to customers may not be enough to keep them. They want banks to find the bad guy.
Consumer Behavior
Whether a bank’s fraud investigation results in finding the perpetrator “actually does matter quite a bit in terms of customers continuing with banks,” said Vamsi Kanuri, a Notre Dame professor.
Consumer Behavior
Banks that identify fraudsters can boost customer loyalty, according to research from the University of Notre Dame Mendoza College of Business.
Faculty in the Media
“The fate of the USPS is no longer financial or managerial, but political,” James O’Rourke, a professor of management at the University of Notre Dame, said in an interview with The Guardian.
Consumer Behavior
Science Magazine covered research by marketing professor Vamsi Kanuri that showed when banks fail to assign clear responsibility for fraudulent transactions, customers respond by drastically diminishing their trust.
Analytics & Technology
Kaitlin Wowak, expert in product recalls and supply chain management, discussed rising recall trends and their underlying causes with Newsweek.
Consumer Behavior
When consumers know for sure they are interacting with a chatbot, they strongly prefer it over a human for embarrassing purchases according to a study by marketing professor Jianna Jin.
Consumer Behavior
Forbes examines research from the Mendoza College of Business that shows letting customers keep returns leads to positive brand perception.
Consumer Behavior
Fatal school shootings don’t just devastate communities emotionally – they also harm their economies according to marketing professor John Costello and his co-authors in a piece for The Conversation.