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Undergrad
Mendoza undergraduate student Aray Beisenbayeva is overcoming gender norms and stereotypes a world away from her hometown in Kazakhstan.
Undergrad
Undergraduate student Ceci Guarnuccio talks about her experience as a double major in marketing and Film, Television, and Theatre and how she's using them to forge her own unique path.
Business Ethics
A new study from the University of Notre Dame Professor of Management Dean Shepherd examines how human traffickers systematically target girls and women from impoverished villages in India and take them to big cities like Mumbai, where they transform objections into compliance.
Alumni Impact
The famed designer and Notre Dame alum to discuss his career and the fashion industry during talk at Notre Dame’s business school.
Experiential Learning
For the first time, University of Notre Dame MBA students can now tackle business challenges globally through new international projects. These week-long projects provide students with the opportunity to work for organizations in one of four countries.
Women at Mendoza are creating an environment that helps women succeed on their own merits in the business world.
Consumer Behavior
Study Finds covered research by marketing professor John Costello which found that consumers perceive unconventionally spelled names as a persuasion tactic or a marketing gimmick.
Consumer Behavior
“Consumers perceive unconventionally spelled names as a persuasion tactic or a marketing gimmick, leading them to view the brand as less sincere,” lead researcher and marketing professor John Costello said in a Fast Company article about the study.
Consumer Behavior
New research from the University of Notre Dame marketing professor John Costello finds that in general, consumers are less likely to support uniquely spelled unfamiliar brands, compared with those that use the conventional spelling of the same word.
Faculty in the Media
German news outlet Pressetext covered research by University of Notre Dame researcher John Costello which found consumers are skeptical of brands with unusual spellings.