Showing 90 of 241 articles
Consumer Behavior
Smartphones negatively impact charitable giving, revealing need for nonprofits to adapt messaging
New research from Kristen Ferguson, assistant professor of marketing at Mendoza College of Business, reveals a “mobile giving gap,” which demonstrates that consumers are less likely to donate to charities when using smartphones than when using PCs.
Consumer Behavior
Online shoppers behave differently after chatting with staff of the opposite gender, research shows
In a digital world where people are mere pixels on a screen, gender bias can show up in unexpected forms. That's what our research team found in a field experiment published in the Journal of Operations Management.
Faculty in the Media
Online shoppers behave differently after chatting with staff of the opposite gender, new research shows – here’s why businesses should be paying attention
A team of business researchers from the University of Notre Dame's Mendoza College of Business and Sungkyunkwan University found In a digital world, where people are mere pixels on a screen, gender bias can show up in unexpected forms.
Analytics & Technology
Grocery shopping habits prove credit worthiness, aiding those without credit history
New research from the University of Notre Dame shows that repeated trips to the grocery store may be all that’s necessary to prove creditworthiness.
Profiles
A Habit of Vision
Blending the two languages of economics and theology to help students discover a meaningful life in business.
Features
Head, Heart & Hands
At Mendoza, a different kind of business research is blossoming that bridges the gap between scholars and practitioners to create benefits for society.
Research
Mentor Matchup
New marketing research reveals how gender impacts mentorship outcomes for female entrepreneurs in developing countries.
Research
Pathways out of Disaster
As the world faces disasters of increasing magnitude, Alfonso Pedraza-Martinez’s research employs humanitarian logistics to find solutions.
Profiles
Rock Steady
Over his three-decade career at Notre Dame, Mike Crant has developed an entire field of study.
Faculty Research
Researchers develop new method to help investors predict firms’ decision-making, optimize portfolios and generate greater returns
Research from the University of Notre Dame's Andre Martin, assistant professor of Marketing, introduces a novel method to help investors predict myopic marketing spending up to a year in advance, giving investors ample time to optimize their portfolios and generate much better returns.