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Do Spoilers Really Spoil? Using Topic Modeling to Measure the Effect of Spoiler Reviews on Box Office RevenueJun Hyun (Joseph) RyooXin (Shane) WangShijie LyuJournal of Marketing8522021
Does Piracy Create Online Word of Mouth? An Empirical Analysis in the Movie IndustryShijie LyuXin (Shane) WangNeil BendleManagement Science6652020
Mobiuspace: Venturing into Emerging MarketsXingyu ChenLi JiShijie LyuDai YaoIvey School of Business Publishing2020
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Position Auctions with Budget Constraints: Implications for Advertisers and PublishersShijie LyuYi ZhuAnthony DukesMarketing Science3462015
Modeling Competition and Its Impact on Paid-Search AdvertisingSha YangShijie LyuXianghua LuMarketing Science3312014