Patrick E. Murphy and William L. Wilkie, “Notre Dame and the FTC,” in J. Sherry and P. Murphy (eds.), Marketing and the Common Good. London: Routledge, 2013
William L. Wilkie and Elizabeth S. Moore, “A Larger View of Marketing: Marketing’s Contributions to Society,” in J. Sherry and P. Murphy (eds.), Marketing and the Common Good. London: Routledge, 2013.
William L. Wilkie and Patrick E. Murphy, “Marketing Academics at the FTC: The Inside Story,” Journal of Historical Research in Marketing: Special Issue on Public Policy, 5:1, February 2013, 124-140.
William L. Wilkie and Elizabeth S. Moore, “Expanding Our Understanding of Marketing in Society,” Journal of the Academy of Marketing Science, 40th Anniversary Special Issue, 40:1, pp. 53-73. [Note: This article was invited for this journal's special 40th Anniversary Issue. As a measure of the journal's assessment of its contents, it was placed alongside articles written by two giants in the field, Philip Kotler and Oliver Williamson (Nobel Laureate in Economics].
William L. Wilkie [ed.], “Legends in Marketing: Philip Kotler and Broadening the Concept and Applications of Marketing,” Vol. 8 in the Legends in Marketing Series. New Delhi: SAGE Publications, 2012, 343 p.
William L. Wilkie, “Broadening the Concept and Application of Marketing: Background and Overview,” in W. L. Wilkie [ed.], “Legends in Marketing: Philip Kotler and Broadening the Concept and Applications of Marketing,” New Delhi: SAGE Publications, 2012, xxiii-xxxi.