The performance impact of marketing dualities: a response surface approach to resolving empirical challengesYoungtak KimJohn BusenbarkSeung-Hawn JeongSon LamJournal of the Academy of Marketing Science2022
A marginal effects approach to main effects and moderationJohn BusenbarkScott GraffinRobert CampbellEric LeeOrganizational Research Methods2512022
Corporate-level influences on internal capital allocation: The role of financial analyst performance projectionsJohn BusenbarkMatthew SemadeniMathias ArrfeltMichael WithersStrategic Management Journal4312022
Omitted Variable Bias: Examining Management Research With the Impact Threshold of a Confounding Variable (ITCV)John BusenbarkHyunjung (Elle) YoonDaniel GamacheMichael WithersJournal of Management2022
Retaining problems or solutions? The post‐acquisition performance implications of director retentionRobert CampbellJohn BusenbarkScott GraffinSteven BoivieStrategic Management Journal4292021
Foreshadowing as Impression Management: Illuminating the Path for Security AnalystsJohn BusenbarkDon LangeS. Trevis CertoStrategic Management Journal2017
A Review of the Internal Capital Allocation Literature: Piecing Together the Capital Allocation PuzzleJohn BusenbarkRobert WisemanMathias ArrfeltHyun-Soo WooJournal of Management2017