International Differences in Product Perception: A Product Map AnalysisD. MacKayRobert EasleyInternational Marketing Review1321996
A Single Ideal Point Model for Market Structure AnalysisD. MacKayRobert EasleyJ. ZinnesJournal of Marketing Research3241995
Supporting Complex Group Decisions: A Probabilistic Multidimensional Scaling ApproachRobert EasleyD. MacKayMathematical and Computer Modelling21121995