Faculty Publications

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Showing 40 of 52 publications

1. What Does the Definition of Marketing Tell Us About Ourselves?

   • William Wilkie
   • Elizabeth Moore

   Journal of Public Policy & Marketing

   26:2

   Fall

   2007

2. Advertising's Performance in a Market System

   • William Wilkie
   • Elizabeth Moore

   The Handbook of Advertising / Sage

   2007

3. Advertising’s Performance in a Market System

   • William Wilkie
   • Elizabeth Moore

   G.Tellis and T. Ambler (eds.), The SAGE Handbook of Advertising. Thousand Oaks, CA: SAGE Publishing

   2007

4. Continuing Challenges to Scholarly Research in Marketing

   • William Wilkie

   Journal of Public Policy & Marketing

   26

   1 (Spring)

   2007

5. Explorations of Marketing in Society

   • Gregory Gundlach
   • Lauren Block
   • William Wilkie

   (eds.),Thomson/Southwestern

   2007

6. What Does the Definition of Marketing Tell Us About Ourselves?

   • William Wilkie
   • Elizabeth Moore

   Journal of Public Policy & Marketing

   26

   2

   2007

7. Macromarketing as a Pillar of Marketing Thought

   • William Wilkie
   • Elizabeth Moore

   Journal of Macromarketing, Silver Anniversary Issue

   25

   2006

8. Examining Marketing Scholarship and the New Dominant Logic

   • William Wilkie
   • Elizabeth Moore

   in R. Lusch and S. Vargo, Toward a Service-Dominant Logic of Marketing: Dialog, Debate, and Direction. Armonk, N.Y.: M. E. Sharpe Inc.

   2006

9. Examining Marketing Scholarship and the New Dominant Logic

   • William Wilkie
   • Elizabeth Moore

   Toward a Service-Dominated Logic of Marketing: Dialog, Debate and Directions / M.E. Sharpe

   2006

10. Macromarketing as a Pillar of Marketing Thought

    • William Wilkie
    • Elizabeth Moore

    Journal of Macromarketing (25th Silver Anniversary Special Issue)

    26

    December

    2006