A dual account of how excitement impacts risk-taking: Evidence from the National Hockey League’s 50-50 raffleAlexander DavidsonScott TainskyMatthew MengMitchell OlsenSport Management Review2722024
Market Segmentation Strategies Can be Used to Overcome COVID-19 Vaccine Hesitancy and Other Health CrisesMatthew MengMitchell OlsenJournal of Consumer Affairs5622022
"Natural" New Products and Brand DistributionMitchell OlsenFrank GermannMeike EilertMarketing Science Institute Working Paper SeriesReport No. 20-1322020
The Cannabis Industry: A Natural Laboratory for Marketing Strategy ResearchMitchell OlsenKeith SmithMarketing Letters3112020
Product Recalls and Public SafetyOwen ParkerMitchell OlsenThe SAGE Encyclopedia of Corporate Reputation2016
Green Claims and Message Frames: How Green New Products Change Brand AttitudeMitchell OlsenRebecca SlotegraafSandeep ChandukalaJournal of Marketing7852014