Some unemployed men are turning down jobs because they're too girly

Men are less likely to deviate from gender norms because there are usually harsher punishments when they do, according to research by James Wilkie.

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Illustrations of painted round yes and no signs with happy and sad faces and question marks above them.

Faculty Research

When consumers turn to a moral authority

Moral implications can have as much influence on purchasing decisions as financial returns, according to new research from Professor Amanda Sharkey.

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