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Alumni Impact
Marketing professor James Wilkie discusses his research on gender and environmentalism.
Analytics & Technology
"We cannot assume that our dependency on these devices will stop at mundane questions and requests," writes automation expert Timothy Carone.
Analytics & Technology
Marketing and advertising can benefit, according to research by Hong Guo and Sarv Devaraj.
Business Ethics
Sports economy expert RIchard Sheehan discusses the practice and principles of ticket scalping.
Analytics & Technology
Social media platforms can't dwell on last year's fake news battles, technology expert Timothy Carone writes for CNBC.
Analytics & Technology
Technology expert Tim Carone says the service likely will be better received by young families, who are not as concerned about privacy as older generations.
Consumer Behavior
The tax reform proposal’s reduction to homeowner tax subsidies could lead to more people deciding to rent homes, accountancy associate professor Jim Seida writes for Fortune.
Consumer Behavior
Marketing professor Elizabeth Moore is regarded for her research on how marketing to children impacts childhood obesity.
Alumni Impact
It’s been 50 years since Notre Dame launched its MBA program, and in that time, the class size has almost tripled, increasing from 50 in 1967 to 131 in 2017. And when the inaugural MBA class arrived on campus, it was comprised entirely of men, whereas today, nearly 30 percent of the classes are comprised of women.* …
Consumer Behavior
"Tailgating is actually a very complex social, community-building exercise, not simply a wild party," according to research by marketing professor John Sherry Jr.