Showing 30 of 126 articles
Consumer Behavior
Consumers prefer dealing with chatbots over humans when buying ‘embarrassing’ products online
The research looked at how shoppers’ desire to avoid embarrassment influenced two types of interactions with chatbots: when a chatbot’s identity is disclosed, and when it is not disclosed and is therefore ambiguous.
Consumer Behavior
Shipping policies boost online spending
A new study from marketing professor Vamsi Kanuri reveals surprising results when shipping policies are adjusted from tiered to flat-rate models.
Consumer Behavior
No credit history? You might have another way to prove creditworthiness
Research reveals how retail transaction data can be used to create reliable credit scores for individuals without formal credit histories.
Consumer Behavior
Why letting customers keep their returns creates loyalty
Forbes examines research from the Mendoza College of Business that shows letting customers keep returns leads to positive brand perception.
Consumer Behavior
School shootings leave lasting scars on local economies, research shows
Fatal school shootings don’t just devastate communities emotionally – they also harm their economies according to marketing professor John Costello and his co-authors in a piece for The Conversation.
Consumer Behavior
Are ‘just keep it’ return policies loyalty builders?
A new study finds while the primary reason for “just keep it” return policies may be to help retailers save money, they also pack a sizeable goodwill benefit.
Consumer Behavior
‘Returnless returns’ boost brands among consumers
Returnless returns can increase brand support by fostering goodwill, according to a study by John Costello and Christopher Bechler.
Consumer Behavior
Fatal school shootings have lasting impact on local economies
Marketing professor John Costello and his co-authors found a measurable decline in consumer activity for up to six months in communities following a fatal school shooting.
Consumer Behavior
Walls that Rock
Kevin Hartman’s knowledge of the history of digital marketing helps him see how the industry is likely to evolve in the future.
Consumer Behavior
Warren Buffett skipped endorsing a presidential candidate this election as many CEOs retreat from politics
Fortune quoted management professor John Busenbark about his co-authored study which found CEOs with conservative leanings have sometimes felt compelled to back seemingly “liberal” stances to please their stakeholders.