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Consumer Behavior
“Consumers feel greater psychological ownership over their earnings when they work hard for them, which makes them value these earnings more and be more averse to losing them,” says marketing researcher Christopher Bechler in a Study Finds article.
Consumer Behavior
CBS News covered marketing researcher Chris Bechler's findings that people tend to pay in cash when they buy something that's hard to justify.
Consumer Behavior
Research from the University of Notre Dame's Christopher Bechler shows that the harder an individual consumer works, the less willing they are to risk those earnings through investments and elsewhere.
Consumer Behavior
Management professor Brittany Solomon's research showing that realism and positivity co-exist in romantic partners' perceptions was covered by the Globe and Mail.
Consumer Behavior
Christopher Bechler, a researcher from the University of Notre Dame's Mendoza College of Business, found that people tend to pay in cash when making purchases that are hard to justify.
Consumer Behavior
Research from from Christopher Bechler, assistant professor of marketing in Notre Dame’s Mendoza College of Business, found that when a purchase is difficult to justify consumers pay with less-trackable methods, like cash.
Consumer Behavior
"I think a lot of consumers—particularly those who diligently track their card expenses—recognize that they use cash so they don't have to think about certain purchases again," Christopher Bechler, assistant professor of marketing in Notre Dame's Mendoza College of Business, said in a PHYS.ORG article.
Research
Consumers aren’t always impressed with scientifically developed products, study shows.
Consumer Behavior
Research from the University of Notre Dame's John Costello and Frank Germann found emphasizing the positive in messaging promotes an increase in healthy behaviors.
Consumer Behavior
Marketing professor Joel Urbany co-authored an article for the American Marketing Association talking about their research into how competition actually encourages deceptive pricing.