A Call for Research at the Public Policy–Marketing Strategy InterfaceNatalie ChisamFrank GermannRobert PalmatierJournal of Public Policy & Marketing4132022
Do Marketers Matter for Entrepreneurs? Evidence from a Field Experiment in UgandaSteven AndersonPradeep ChintaguntaFrank GermannNaufel VilscassimJournal of Marketing8532021
"Natural" New Products and Brand DistributionMitchell OlsenFrank GermannMeike EilertMarketing Science Institute Working Paper SeriesReport No. 20-1322020
Driving Customer Analytics from the TopFrank GermannGary LilienChristine MoormanLars FiedlerTill GrossmassCustomer Needs and Solutions72020
Relating Online, Regional, and National Advertising to Firm ValueHari SridharFrank GermannCharles KangRajdeep GrewalJournal of Marketing8042016
Performance Brand Placebos: How Brands Improve Performance and Consumers Take the Credit Aaron GarveyFrank GermannLisa BoltonJournal of Consumer Research4262016
Washing Away Your Sins? Corporate Social Responsibility, Corporate Social Irresponsibility, and Firm PerformanceCharles KangFrank GermannRajdeep GrewalJournal of Marketing8022016
Do Retailers Benefit from Deploying Customer Analytics?Frank GermannGary LilienLars FiedlerMatthias KrausJournal of Retailing9042014
Product Recalls and the Moderating Role of Brand CommitmentFrank GermannRajdeep GrewalWilliam Ross, Jr.Rajendra SrivastavaMarketing Letters2522014