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Mendoza College of BusinessMendoza College of Business

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Mendoza College of Business

Notre Dame, IN 46556 USA

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Showing 22 of 22 publications

Koenig Kunde - Kapital Kundenwissen
- Lars Fiedler
- Frank Germann
- Matthias Kraus
- Jesko Perrey
Akzente (German McKinsey journal)
3/2013
3
2013
Performance Implications of Deploying Marketing Analytics
- Frank Germann
- Gary Lilien
- Arvind Rangaswamy
International Journal of Research in Marketing
30
2
2013

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