Showing 20 of 126 articles
Consumer Behavior
Study of higher education during COVID-19 shutdowns shows certain subjects can be better taught online
Research by marketing professor Shijie Lu looks at how the abrupt move to online learning during the COVID-19 lockdown affected college students’ performance in China.
Consumer Behavior
Why shoppers prefer chatbots for embarrassing purchases
A study by Jianna Jin and her co-authors shows that non-humanlike chatbots are preferred when consumers purchase embarrassing products.
Consumer Behavior
Customers can become more loyal if their banks solve fraud cases, researchers find
Marketing professor Vamsi Kanuri and his co-authors researched how customers respond when banks investigate fraud.
Consumer Behavior
Should banks hunt down fraudsters? One study's surprising findings
Research from Notre Dame shows refunding money to customers may not be enough to keep them. They want banks to find the bad guy.
Consumer Behavior
Banks more often retain defrauded customers if they can attribute blame
Whether a bank’s fraud investigation results in finding the perpetrator “actually does matter quite a bit in terms of customers continuing with banks,” said Vamsi Kanuri, a Notre Dame professor.
Consumer Behavior
Banks that ID fraudsters see more customer loyalty
Banks that identify fraudsters can boost customer loyalty, according to research from the University of Notre Dame Mendoza College of Business.
Consumer Behavior
Banks that detect fraudsters demonstrate higher customer loyalty and retention compared to those without fraud incidents
Science Magazine covered research by marketing professor Vamsi Kanuri that showed when banks fail to assign clear responsibility for fraudulent transactions, customers respond by drastically diminishing their trust.
Consumer Behavior
Banks that identify fraudsters increase loyalty, retain more defrauded customers than others who never were compromised
Research by marketing professor Vamsi Kanuri found that if a bank can’t tell a customer who was responsible for a fraudulent transaction, that customer loses trust.
Analytics & Technology
New Mendoza Behavioral Lab enhances research potential
The expanded Mendoza Behavioral Lab, a dedicated research center designed for examining human behavior as it relates to business, will enhance the College's tradition of thought leadership.
Consumer Behavior
People prefer chatbots when buying embarrassing stuff
When consumers know for sure they are interacting with a chatbot, they strongly prefer it over a human for embarrassing purchases according to a study by marketing professor Jianna Jin.