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Consumer Behavior
The study by Shijie Lu, marketing professor at Notre Dame’s Mendoza College of Business, looked at livestreaming of performances including dancing, singing and talk shows, for which tipping is similar to donating to a street performer.
Consumer Behavior
Research into consumer behavior by Marketing Professor Christopher Bechler was referenced in a Fox News piece about the evolution of 'buy now, pay later' strategies.
Consumer Behavior
James O'Rourke, professor of management at Notre Dame's Mendoza College of Business, was quoted in a Chicago Tribune piece about the name change. O'Rourke studies brands with fraught and racist connections to the past.
Consumer Behavior
Money Talks News writes about six ways people spend money foolishly, one of those being paying cash for unjustifiable purchases. Christopher Bechler, assistant professor of marketing at Mendoza College of Business, said about the research study, "When a purchase is difficult to justify — like buying an overpriced bottle of water at the airport, cigarettes or candy — consumers pay with less-trackable methods, like cash, so they can eliminate the paper or electronic trail and ‘forget’ this guilty purchase.”
Consumer Behavior
Ad Week covered research by Marketing professor John Costello which found that naming brands with an unusual spelling can backfire with consumers and impact sales negatively.
Consumer Behavior
Many consumers aren’t aware that these supposed sales are designed to manipulate them, said Joe Urbany, professor of marketing at the University of Notre Dame’s Mendoza School of Business and co-author of a new research paper on deceptive pricing.
Business Ethics
Research by Joe Urbany, professor of marketing at Notre Dame's Mendoza College of Business, critically evaluates two assumptions underlying the FTC’s decision to halt deceptive pricing prosecution.
Consumer Behavior
New research from the University of Notre Dame analyzes data from the motion picture industry, which often relies on social media promotion, in an effort to understand how marketers could better promote other new products.
Consumer Behavior
A fascinating new study shines a light on this intriguing correlation, challenging long-standing assumptions and broadening our understanding of the dynamics between effort, earnings, and risk tolerance.
Consumer Behavior
Money covered research by marketing professor Chris Bechler which found that people who exert more effort to earn their money are more cautious when it comes to their investments.