Mendoza Business Spring 2025 Issue
Editor’s Letter
“But for all of the descriptions of ‘state-of-the-art’ classrooms and ‘cutting-edge’ technology, it really just takes one conversation with a student commiserating about finals to drive home a point about the meaning of space.
“It’s really not about the building; it’s about building.”
Features

Features
Finding the Fairness Formula
Mendoza researchers say that in business and in life, how well you fare has a lot to do with how well you’re fair.

Features
How to be a Mentor
A good mentorship transcends jobs, companies, industries, even life’s highs and lows. Here are some tips.

Features
The Adam Smith Professor
James Otteson helps Mendoza students find their moral purpose as leaders.
Family
Imposter Syndrome: My Super Power
Being an outsider meant that alumna Carrie Dwyer Bienkowski had the opportunity to learn a new skill.

100 Years of Service
Ed and Shirley Hums retire after a remarkable combined century of service to Notre Dame.
Pastor, Domer, Ugandan
Arthur Ssembajja's journey has taught him to create conditions where miracles can happen.

Tricky Business
Junior Jacob Baum conjures the intersection of magic and marketing.

Giving It Away
Consider Ken Milani’s 53-year tenure as an accounting professor one heck of a charitable contribution.
Through The Lens: EMBA in Ireland
The Notre Dame Executive MBA Class of 2026 started the program in true Irish style, traveling to Dublin, Ireland, for a weeklong immersion.
Why go to Dublin? The EMBA Class of 2026 didn’t just immerse themselves in the region’s beauty and culture — they were there for a larger purpose: to build a toolkit of global experiences.
According to Gianna Bern, associate dean for the Notre Dame MBA programs, gaining global experience is both challenging for most executives and critical to their career development. Through three curriculum-integrated opportunities, EMBA students can develop a broader perspective on global issues and economics while enhancing their ability to make effective decisions as leaders in the worldwide marketplace.
Research

When Does Reputation Matter?
Amanda Sharkey’s research explores the potential and pitfalls in using reputational rankings to drive change in the business world.

Driven to Distraction
Acquiring non-audit-related consultancies can take away from an accounting firm’s core mission.

Breaking Down the Wall
Zhi Da’s research shows how fractional trading democratizes stock buying for retail investors.

Finding Patterns in a Digital Haystack
Sriram Somanchi’s research approach uses machine learning to help companies increase performance metrics by discovering important trends in their data.
Chronicle

Notable Speakers, Events and Program News

Innovation and Impact Beyond the Classroom

Activities Inside and Outside the Classroom
Snapshot: Name that Professor!

Walls that Rock
You know that old adage, “It’s not polite to stare”? In this marketing professor’s office on Mendoza’s third floor, it’s the opposite. In fact, it’s impossible not to stare.