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Consumer Behavior
"Consumers are starting to push back against the high cost of dining out by thinking twice about that appetizer or going to a restaurant in the first place," said Mitchell Olsen, marketing professor at the Mendoza College of Business, in an interview with The U.S. Sun.
Consumer Behavior
Color complexity is similar to colorfulness, but it’s not quite the same according to marketing professor Vamsi Kanuri.
Consumer Behavior
Vamsi Kanuri, associate professor of marketing, discusses his research into the role of color complexity in social media engagement in an article for The Conversation.
Consumer Behavior
New research from marketing professor Shankar Ganesan explores the impact of corporate actions on consumer mindset metrics.
Consumer Behavior
Privacy-preserving policies by Google and other tech giants result in unintended consequences for advertisers, according to a new study from marketing professor Shijie Lu.
Consumer Behavior
Forbes interviewed assistant professor of marketing Kristen Ferguson on her study, "The Mobile Giving Gap: The Negative Impact of Smartphones on Donation Behavior.”
Consumer Behavior
Joonhyuk Yang, assistant professor of marketing at Notre Dame's Mendoza College of Business, wrote a piece about their research into alternatives to traditional credit scores.
Consumer Behavior
Donors are less likely to give to charity and also give less money when they’re engaging with their smartphones, according to a new report from Kristen Ferguson, marketing professor at Notre Dame's Mendoza College of Business.
Consumer Behavior
Kristen Ferguson, assistant professor of marketing at Mendoza College of Business, discusses her research into charitable giving in an article for The Conversation.